About us

In 2010, amid the vibrant landscape of Argentina, two visionary individuals embarked on a journey that would redefine the world of fashion. One, passionate about business administration, and the other, a creative force in design and art, shared a dissatisfaction with the prevailing offerings in the menswear market during their early endeavors. Looking for something innovative, refreshing, minimalist, and absolutely unique, they set out to create a brand that would captivate minds and closets alike.

 What started as a modest venture to craft small quantities of distinct garments for friends and acquaintances in Argentina and the United States quickly evolved into a phenomenon. The designs, characterized by their refreshing and unique aesthetic, garnered an incredible reception, selling out swiftly and creating a buzz through word of mouth. Encouraged by the growing demand and a burgeoning clientele, they seized the opportunity to materialize their vision – thus, Root was born.

 Root is more than a clothing brand; it is a concept that aims to make clothing an extension of your being, irrespective of gender. Our goal is to provoke a unique and exceptional experience for each individual, tapping into their identity and expressing their essence through culture, gender diversity, and an approach to life. Root creates a harmonious and unique environment that blends seamlessly into the fabric of everyday life.

With our roots firmly planted in San Juan, Puerto Rico, we offer a unique and exclusive experience that marries classic, urban trends with contemporary art. Our mission goes beyond sales; we provide personalized attention and guidance, ensuring that every customer leaves with a wardrobe that resonates with their personality. Our service is not merely transactional; it's a consultation, a journey of discovery in choosing the perfect garment.

 At Root, we firmly believe in quality over quantity. Our commitment to excellence goes beyond mere production; we intricately design the fabrics, immerse ourselves in the tailoring process, oversee every cut, and ensure the highest standards of product quality.

We take pride in producing limited quantities, never exceeding 15 units per style, emphasizing exclusivity in every piece. For those seeking an even more distinctive touch, our collaboration with local and international artists results in custom garments. Each creation is a fusion of high-quality materials meticulously designed by our team and infused with the artistic expression of our collaborators. At Root, the journey from fabric conception to final product is a testament to our dedication to crafting exceptional pieces that transcend the ordinary.

Step into our world and immerse yourself in a collection meticulously created and designed for you. Root is not just about clothing; it's about making a difference in every space and moment you enter. Join us on this journey, where fashion becomes a canvas for self-expression and each garment tells a unique story.