Cookie Policy

Effective Date: September 2026

This Cookie Policy explains how ROOT, CORP. (“ROOT,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit or interact with our website, shopatroot.com, including our online store and related services (collectively, the “Services”).

Cookies and similar technologies are used subject to applicable consent requirements and privacy preferences. Visiting the website does not replace consent where consent is required.

This Cookie Policy explains what cookies and similar technologies are, why we use them, and how you can manage your preferences.

What Are Cookies and Pixel Tags

“Cookies” are small text files or pieces of data stored on your computer, smartphone, tablet, or other device when you visit a website. Cookies allow websites and their service providers to recognize a browser or device, remember certain information, maintain shopping cart functionality, facilitate checkout, and improve the overall browsing experience.

Cookies may also help us understand how visitors interact with our website, measure website performance, prevent fraud, and support advertising and marketing activities.

We may also use technologies such as pixels, web beacons, tags, and similar tracking technologies. These technologies may work together with cookies to help us understand website activity and evaluate the effectiveness of advertising, email campaigns, and other marketing activities.

How Long Are Cookies Stored

Cookies may generally be classified as either session cookies or persistent cookies.

Session Cookies. Session cookies generally remain active only during your browsing session and are deleted or expire after you close your browser.

Persistent Cookies. Persistent cookies remain on your device for a specified period of time or until you delete them. Their duration depends on the purpose of the cookie and the service or technology that placed it.

What Cookies Do We Use and Why

Essential Cookies

Essential cookies are necessary for the website and online store to function properly. They may support functions such as:

  • Maintaining your shopping cart;
  • Processing checkout;
  • Remembering your selected currency or preferences;
  • Maintaining customer login sessions;
  • Providing website security;
  • Preventing fraudulent transactions;
  • Processing payments; and
  • Maintaining basic website functionality.

Because these cookies are necessary for the operation of the Services, disabling or blocking them may cause certain portions of the website, shopping cart, customer account, or checkout process to function incorrectly or become unavailable.

The cookies used by the store depend on the Shopify features, applications, and integrations enabled on the website. Cookie names and storage periods may change as these services are updated.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors use our website. They may collect information about:

  • Pages visited;
  • Time spent on the website;
  • Website navigation;
  • Traffic sources;
  • Device and browser information;
  • Website performance;
  • Customer interaction with products and pages; and
  • Errors or technical issues.

We use this information to understand website performance, improve navigation, optimize our online store, and provide a better customer experience.

Depending on the services enabled on our website, these technologies may include Shopify analytics and third-party analytics services such as Google Analytics.

Marketing and Advertising Cookies

We may use marketing and advertising cookies and similar technologies to understand how visitors arrive at our website, measure advertising performance, and, where applicable, provide more relevant advertising.

These technologies may be used to:

  • Measure advertising campaigns;
  • Track referrals and landing pages;
  • Understand interactions with advertisements;
  • Measure conversions;
  • Support social media advertising;
  • Prevent repetitive or irrelevant advertising; and
  • Improve our marketing activities.

Third-Party Services and Technologies

Our website may integrate services provided by third parties, including payment processors, analytics providers, advertising platforms, social media platforms, shipping providers, fraud-prevention services, and other technology providers.

These third parties may use their own cookies, pixels, tags, or similar technologies in accordance with their respective privacy policies and terms.

For example, our website may provide links or functionality associated with social media platforms. When you interact with these services, the applicable third party may collect information about your activity in accordance with its own policies.

ROOT does not control the privacy practices or tracking technologies independently operated by third parties. We encourage you to review the privacy and cookie policies of the applicable third-party services for additional information.

How Can I Control Cookies

Browser Settings

Most internet browsers automatically accept cookies. You can generally modify your browser settings to block, restrict, or delete cookies or to receive a notification before certain cookies are stored.

The method for managing cookies varies by browser and device. Please consult your browser's Help, Privacy, Settings, or Preferences section for instructions.

Please note that disabling certain cookies, particularly essential cookies, may affect website functionality and may prevent certain features, including shopping cart, customer account, or checkout functions, from operating correctly.

Cookie Preferences

Where available, you may use the cookie preference or privacy controls provided on our website to manage certain non-essential cookies and tracking technologies.

Your choices may need to be renewed if you delete your browser cookies, use a different browser or device, or if applicable privacy requirements change.

Google Analytics

If Google Analytics is enabled on our website, Google provides tools that may allow users to limit Google Analytics measurement through supported browsers.

Do Not Track and Privacy Signals

Some browsers and devices provide privacy signals or “Do Not Track” preferences. Because standards regarding these signals continue to evolve, our response may depend on applicable law, browser functionality, and the technologies supported by our website and service providers.

ROOT will process recognized privacy preference signals where required by applicable law.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our website, technology, business practices, service providers, or applicable legal requirements.

When we make changes, we will update the effective date shown at the beginning of this Cookie Policy. We encourage you to review this Policy periodically.

Contact Us

If you have questions about this Cookie Policy, cookies, or our privacy practices, contact ROOT, CORP. at contact@shopatroot.com. ROOT is based in Condado, San Juan, Puerto Rico. Website: shopatroot.com.